Free & Paid Promotion Techniques to Grow Your Business or Blog Without Breaking the Bank
Let’s face it—marketing your business, blog, or website doesn’t have to cost you a fortune. You don’t need to sell your father’s TV just to run ads you can’t maintain. Below are some practical free and paid promotion strategies to help you reach a wider audience without going broke.
Free Promotion Techniques
As the name suggests, these methods require little to no money—just your time and consistency:
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Join and actively post in Facebook groups relevant to your niche
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Participate in forums like Nairaland and others in your industry
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Share your content across social media platforms like Twitter, LinkedIn, Instagram, Tumblr, etc.
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Build an email list and engage your audience using tools like Mailchimp, Aweber, Mailpoet (for WordPress), or Jetpack Subscriber Plugin
Paid Promotion Techniques
These methods involve spending money but can deliver faster, more targeted results when done right:
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Facebook and Instagram sponsored posts or boosted content
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Twitter and Nairaland Ads
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Promote featured content on forums
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Use SMS, bulk email, or phone number databases for targeted outreach
In Summary:
Both free and paid methods are effective. The real difference is not just in how much you spend, but in what you achieve with them. Be strategic and consistent with whichever method you choose.
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